Teenage viewers offered to "Hunger Games" a flying start at the box office in North America, collecting $ 19.7 million during the first sessions of Friday at midnight, it was learned from the company Exhibitor Relations.
This is the seventh best figure of all time for proceeds from the first sessions of midnight, and the best for a film that is neither a sequel nor a 3D movie, said Jeff Bock, box-office specialist at Exhibitor Relations.
"Hunger Games", an adaptation of the bestselling books of American Suzanne Collins, follows the adventures of a young woman (Jennifer Lawrence), engaged in a deadly battle with 23 other teens, broadcast live on television to the masses a futuristic society. "It's a huge number for a franchise that just starts," said Mr. Bock.
The first part of the trilogy, released on Wednesday in Europe, "was less than half of what had been done the last Harry Potter midnight of the first sessions, but Potter had seven films behind him," he observes.
Mr. Bock expects revenue of more than 100 million over the weekend "if the popularity continues, and I think it will be the case. On the single day of Friday, we expect between 40 and 50 million".
Late yesterday afternoon, Variety magazine ensured that estimates reached $ 70 million revenue for the day, and anticipated revenues of more than 140 million over the weekend.