Renter Survey Shows 70% of Renters Start Search For Apartments Online

A new survey commissioned by mynewplace.com revealed that more than 70 percent of renters who are looking for a new apartment start their search online. Managers are reporting that more than half of their lease and lead activity is coming from online sources. If you're not advertising your property online, you're missing the boat.

Maximizing the effectiveness of online listings requires including photographs of the building, units, and floor plans, as well as detailed rent information. Listings that are missing any of this information - especially photographs - will generate significantly fewer leads and fewer leases, according to the report.

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